Market Research & Growth Thesis Development
by BANKDENS
Plan your growth.
Make your next move with confidence.
We combine rigorous market insight and a grounded growth thesis so you know what to go after, why, and how.
Growth doesn’t happen by luck. It emerges at the intersection of customer shifts, competitive restructuring, and technological change. We help you decode those signals and build a thesis that’s actionable and credible.
What we deliver:
Market scan: Your market’s size, segments, key drivers, and major players —> paints which way the wind is blowing.
Positioning & competitive review: Articulates what rivals are doing and where you can win.
Growth thesis: Outlines your most credible paths to win and what the realm of possibilities looks like.
Growth glidepath: Anchored in your current position, resources, constraints —> converts possibility to a plan.
How BANKDENS stands out:
We first gain an understanding of your business and operations so research insights are relevant.
Key difference: We answer the “ok, now what” with practical growth plans and risk assessments.
When to engage:
You’re targeting a new market, new customer segment, or new competitive positioning.
A structural shift (technology, regulation, business model) could unlock new growth and you need validation.
You’re prepping for a transaction (buy-side or sell-side) and need disciplined market rigor.
Engagement basics:
Typical engagements run 4-6 weeks and often shorter, delivered at a fixed fee with optional advisory and implementation planning extensions available.